Wholesale Handbags, New Lifestyle, New Fashionable!

Someone said: "I do not muse that economic development can change people ecology. The mushroom of China's booming medium level, they began to concern about material pleasures, and others take their own comparisons. So in a way, people will assume that the consumer behavior in China will change. "

"Luxury" comes from the Latin "Luxus", planned to mean "muscular fecundity", that lusty fecundity through the "luxury alive", "luxury" and "luxury outlook" in the fashion shown .

Wolfgang * Laci Le in the "luxury to send prosperity" in this definition of luxury: Luxury is a whole or in chapter, along their own community that are extravagant lifestyle, a new luxury and the age luxury of the points. Old-style luxury that is non-creative luxury, performance for the purpose of expense and expense of scarce raw materials; new luxury is to be remedied with sagacity and wisdom and use of raw materials and materials. Old-style luxury is expense, destruction, and the new luxury is the possibility of providing protection and correction.

Now, luxury is a kind of vogue, luxury has convert a symbol of individual emancipation; extravagance is to meet the physical and cerebral enjoyment of the highest realm of consumer civilization, is a manifestation of the identity of the different symbols. Not merely that, "modern luxury will give more momentum to the evolution of the global community, more strongly than the hunk products are changing the earth community," for the luxury to create asset, luxury notions, and in some ways, luxury has transform a social progress and a mighty driving coerce of economic development.

According to the study reported that 90% of the world's luxury brands, because of financial difficulties and amplify the profitability of various reasons, have carried out a brand extension or brand of product line extensions, of which 90% of the extension failed.

Prada Fashion in 1993 time to damage their "women know best" brand agree, involving men's apparel and footwear mart, the adventure allowed the brand image has plummeted; Ferrari darted off their "red girl," the secret has become a general high-end sports car brand, brand "no specific" leads away from the customer, "World Business Review" will be the inevitable result is shrieked "thrusts of punishment." The reason why the luxury brand extension is more dangerous, there are manifold reasons:

From buyer psychology apt analyze, when the information via the sale activities to reach elegance consumers and permit consumer action before the cause of self-doubt, which led to the begin of the current costing, merely the irrational expansion of product lines ambition be beneath the direct outcome of a consumer misgiving, thereby once anew alteration consumer behavior. In the lesson of luxury goods, consumers are concerned almost this entity is agreeable, extra concerned approximately this thing would suit, namely loyal with our access of life.

Trade-off effect from the positioning point of outlook, enterprises chooses a situation, the inevitable disbursement of variant position. In array to encounter the needs of more people, the pursuance of higher sales and profits in the product line is not the ultimate end of the luxury brand to maintain its matchless value, resulting in blurred out of converge strategic positioning, product line extension of the last dilution of its own brand picture of the elemental product or corrosion of the target company's competitive advantage.

Select luxury line itself method companies have to give up 80% of the general public 20% of target buyers and altitude of the pyramid buyers, accordingly limiting the company's products or services invested, if taken into list in the fence between the two reaches, only ache their own tactics, and reduce the merit of existing activities, the undertaking will eventually guide to fuzzy positioning the ebb of affair.

Tory Burch channel, Juicy Couture outlet and Coach Outlet can supply some wholesale handbags like Juicy couture, adviser wallets and designer handbags.